About Us

At Bellbrd, we believe every woman deserves to walk through life with confidence, courage, and support.

Our founder, Elly, knows firsthand the power of preparedness. A few years ago, walking in broad daylight in Bayside Melbourne, she was attacked by a total stranger and felt the zero‑second panic that grips your insides. That moment changed everything. It made her realize that safety isn’t about avoiding danger—which had been the message to her growing up. That it was her job to avoid it! No, safety became about being prepared and taking charge. 

That flash of fear turned into purpose. To create a personal safety alarm that would be loud, reliable, and stylish—because empowerment shouldn’t be sacrificed for practicality. That journey evolved into Bellbrd: a sleek, lightweight alarm that clips to a bag or hangs on a door, blasting out 135 decibels in an instant to startle an attacker or alert anyone nearby. It’s your little bit of backup—and a bold statement that you’re not alone.

Why Bellbrd Matters

It’s about peace of mind. Bellbrd alarms emit a 135 dB siren—loud enough to startle, alert, and create space to get help. That sound represents more than volume; it’s a symbol of taking control.

It’s about thoughtful design. Each Bellbrd is made to be carried without a second thought—small, lightweight, and easy to clip onto your bag or hang by the door. Nothing bulky. Nothing intimidating. Just cute safety.

It’s about lived experience. Bellbrd was born in Australia from a real moment of fear—and a desire to turn that moment into something useful for others. It’s not just a product. It’s a reminder that you deserve to feel safe, wherever you are.